SPELLS
Fashion concept
2009-
Text, mixed media (cardboard, tape, acrylic), 177,5 x 21 cm / 177,5 x 29 cm.
| SPELLS is an immaterial fashion concept developed in 2009 by Ingrid Cogne, Erik Annerborn and Hedda Viå. It is currently operated by Ingrid and Erik. For SPELLS, body languages – gestures, poses and relation(alitie)s between individuals and objects – replace clothes as the carrier of values, codes, and meanings in public space. In a world where scarcity of materials is imminent – and the source of ongoing and future death of peoples and other living beings – it is urgent to question fashion as a system. Our goal is to dematerialize the fashion system, supply the public with forms of expressions for a post-material age, and to enhance the presence of emancipated bodies in public space. SPELLS has manifested along the years through various formats – such as performance, film, visual art and graphic design – welding together Fashion, Choreography, Visual Arts, and Critical Design. ︎SPELLS Website ︎TEXTile Manifestoes book For inquiries, collaborations and further information, e-mail us at info@immaterialfashion.com |
Founded by Erik Annerborn, Ingrid Cogne and Hedda Viå in 2009.
Operated by Erik Annerborn and Ingrid Cogne since 2020.
Images from the Vattenfall performance in Stockholm, 2010.
